AEM’s CE Sector board met on July 18 at the Harley Davidson Museum in Milwaukee and welcomed new members to the board: Susanne Cobey, president and CEO, Eagle Crusher Company, and Mary Erholtz, vice president, marketing, Superior Industries. The board reviewed a full agenda, ranging from CONEXPO/CON-AGG 2017 results and 2020 plans, international exhibitions strategy, state and federal advocacy topics, telematics, among others.
“Our new board members bring a new energy to the CE Sector board,” said AEM Senior Vice President Al Cervero. “We are focused on modeling our board after what’s happening in the marketplace, bringing attention to technology and market changes. Succession planning will be a big topic at our Annual Conference in November, and we recognize there are generational and gender challenges impacting our members, and we’re committed to making sure our board represents a cross section of our membership in terms of categories and leadership.”
CE Sector Board Chair Jeffrey Reed, president and CEO of Reed International/VSS Macropaver, presided over the meeting and focused the agenda on the following:
Trade Shows and Exhibitions
- Reviewed the final results of CONEXPO-CON/AGG 2017. AEM Vice President of Strategy & Business Development (former Show Director) Sara Truesdale Mooney shared metrics that placed the show as the largest in terms of square footage and exhibitor count, and third in show history in terms of registration, with a large percentage of growth in key domestic target markets such as contractors and producers. Other top-level results included the strong education ticket sales that were supported in part by sales of new bundled attendee experience packages, the strong attendance at the Tech Talks in the Tech Experience, and international attendance that was challenged by a very strong dollar. CE Sector Board Member Susanne Cobey commented at the meeting that CONEXPO-CON/AGG “was our best show ever due to the quality of the people who attended.”
- Heard an update from AEM Senior Vice President, Exhibitions & Events Megan Tanel on ICUEE, who shared preliminary attendance numbers and sales updates. She also highlighted what will be new at ICUEE this year, including new 2017 enhancements for increasing exhibitor ROI, new education, Discover ICUEE field classrooms and AEM booth content, as well as new enhanced experiences for attendees.
- Welcomed Stefan Rummel and Collin Davis from Messe Munchen GmbH (Munich Trade Fairs) and heard their presentation on the scope of their organization, their trade show strategy and how they collaborate with AEM on international shows.
- Heard from AEM Senior Director of International Exhibitions Petra Kaiser regarding the association’s long-term strategic trade show vision for Latin America, including the next CONEXPO Latin America trade show in 2019.
- Introduced AEM Vice Present of Exhibitions and Event Services/Show Director Dana Wuesthoff as the new show director for CONEXPO-CON/AGG 2020. Dana provided an overview of the initial strategic direction for the show, reviewed exhibit space availability and the impact of the Las Vegas Convention Center expansion project to the CONEXPO-CON/AGG 2020 space availability, and provided an update on the co-location model and future partnerships.
Telematics & Data
- Reviewed an update on crane related data fields from AEM Director, Product Management of Construction, Mining & Utility John Somers. John shared background on the telematics standard (ISO 15143-3), which falls under TC 127 (earthmoving machinery and mobile road construction machinery), and contains 19 data fields along with a field for diagnostic trouble codes. It was reinforced that additional data fields could be added to the standard, and the next segment AEM has been asked to pursue is the crane industry, specifically mobile cranes. AEM is also working with end user groups to incorporate data fields into the exisiting telematics standard, and data requests are currently being organized into categories based on accessibility of the data and likelihood of being able to supply each data field via a telematics system.
- Received an overview of AEM’s participation in a discussion with top rental companies, manufacturers, third party telematics providers and end-users about data challenges and the need for better communication and more effective ways to transfer information between all groups. Discussion was focused on defining telematics data fields for mobile elevating work platforms (MEWPs) and telehandlers, as well as developing a SIPOC document for rental cycle.
Government & Public Policy – Advocacy
- Heard an update on federal and state infrastructure funding from AEM Senior Vice President of Government and Industry Relations Nick Yaksich, where he shared that AEM is working through various coalitions and through lobbying efforts to encourage Congress to take up and pass President Trump’s $1 trillion infrastructure proposal. Yaksich noted the DC office is focused on building coalitions and relationships, as well as working with ARTBA to build grass roots support for infrastructure funding.
- Reviewed state issues relating to Right to Repair and Dealer Legislation, and AEM Director, State Government and Industry Relations Stephanie See provided an overview of the state legislative successes and updates on where AEM has actively lobbied on several key proposals this year. See noted that although Right to Repair continues to gain momentum in state legislatures, 11 states introduced legislation this season and all failed to move past committee. Regarding Dealer Legislation, See reported seven states considered legislation in 2017, and all except one had the desired outcome.
In addition to these topics, the CE Board listened to an update on the Thought Leadership KRA, was provided a written report on statistics, and discussed the importance of workforce issues to the construction industry in an open forum.
The next CE Sector board meeting will be held on Thursday, November 2 as part of the AEM Annual Conference in Palm Beach, Florida.