AEM’s Product Safety & Compliance Seminar discussed social media’s crucial role in the vastly changing online environment, and how companies and organizations can sell their products and services, including safety, using this tool. Don’t believe it? Just look at the facts:
- 2.8 billion people were using social media by the end of 2016, up 21 percent from 2015.
- 48 percent of Americans have interacted with companies or institutions on at least one social media network.
- 41 percent of Americans say it’s important that the institutions they engage with have a strong social media presence.
- Nearly one-third of Facebook users (32 percent) engage with brands regularly.
The proof is in the numbers, but what does this mean for your safety message? Just browse your Facebook timeline – safety is usually not at the forefront. Instead, you see videos and memes of end-users handling products and equipment in a way not meant to be used and leading to potential injury.
The good news is that, with the correct social platforms and messages, your safety memorandum has the opportunity to take the spotlight. Deere & Company's Gloria Brock shared her top five tips for selling safety. These tips can drive your business to take the lead on selling safety over a social media platform.
- Remove any unsafe content shared to your timeline. While it can be cute – think children riding on a lawnmower – it can also be unsafe. That’s not the message you want to convey.
- Use previous incident data to guide your post content and help prevent future accidents.
- Remember your audience – keep the information instructional but brief, and serious but positive.
- Keep time of year in mind. For example, June is National Safety Month. Use this as an opportunity to create graphics and messages to highlight and promote safe use of your products and safety best practices.
- Use the tools you already have on-hand including operator manuals, safety bulletins, and AEM’s Safety & Technical resources to help guide and draft your content.
Safety is imperative, and selling it over social media can lead to rewarding results. With low costs, high speed and immense reach, social media can contribute to the overall safety and health of your end users.
Save the date! The 2018 Product Safety & Compliance Seminar and Product Liability Seminar will be held at the Chicago Marriott Lincolnshire Resort in Lincolnshire, IL from April 23-26, 2018. For more information on the Product Safety & Compliance and Product Liability seminars, contact Nathan Burton, AEM technical and safety services manager (firstname.lastname@example.org, tel: 414-298-4126).