Either take a seat at the table, or let your competitors and the government tell you how to do business, says Joe Bhatia, president and CEO of the American National Standards Institute (ANSI).

Speaking to AEM board members at their March meetings in Washington, D.C., Bhatia cautioned the group about passing on opportunities to take part in standards development work.

“German, Korean, Brazilian and Chinese companies are coming to the table with cash-in-hand. This is a call for corporate America to devote more resources to standards. When we relinquish power, we have a tough time getting it back,” Bhatia said.

Not only are standards important for the future of product development, but market access as well. Over 80 percent of global commodity trade is reliant on compliance with standards. Product testing and certification can open doors to new markets and ensure successful product launches outside the U.S.

For more information on becoming involved, contact Michael Pankonin, AEM senior director, technical and safety services (mpankonin@aem.org, tel: 414-298-4128).

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