AEM BoardIn an effort to maximize member value and engagement, the AEM Board of Directors last month approved a new membership dues model to go into effect in 2021.

A recommendation from the AEM Membership Committee to simplify association dues and implement an integrated pricing strategy, the model was approved by the AEM Board at its Aug. 7 meeting. Increasing dues revenue was not an objective.

All members impacted by the new dues model and recently approved member category reclassification will be contacted by staff and informed of additional details.

In addition, the Board approved the AEM Nominating Committee recommendations to implement a plan to improve diversity in association volunteer leadership and develop a formal process for volunteers to be solicited, reviewed, selected and notified.

In other action, received a report and discussed the progress to date to achieve the 2019 AEM goals for the priority areas of: advocacy, thought leadership, customer connections, driving data and digital direction, Ag and CE leadership, membership and financial operations. The report identified that significant progress has been made to achieve the 2019 goals, which represent “year 3,” the final year of AEM’s current Strategic Plan.

The Board also:

  • Received a report on the reorganization and service goals for AEM Technical & Safety Services. In doing so, this will allow AEM to improve services and aggressively address priority issues.
  • Provided direction to staff during an Open Forum session to determine the association’s 2020 goals framework and identify priorities for next year. AEM staff will use this guidance to develop the proposed 2020 association goals and an implementation plan for the first year of the Strategic Plan.
  • Approved a recommendation from AEM’s Government and Public Affairs Committee (GPAC) and the association’s Ag Sector Board to develop an AEM-led national public affairs campaign to represent the association’s position for “Right to Repair” in 2019 and 2020.
  • Received the Treasurer’s Report, which included the following results: Year-to-date net operating income through June 2019 is at $2,098,600, or $712,000 favorable to budget. Primary reasons for favorable forecast are CONEXPO-CON/AGG, IFPE, and bauma CONEXPO INDIA. The year-to-date net operating income is at $913,800, or $712,000 favorable versus the budgeted net operating income of $248,900.
  • Recognized the value of holding a Joint Sector Board discussion to allow Ag and CE directors the opportunity to discuss and share information on common issues. A joint session of the Ag and CE Boards was held on Aug. 6. In addition, the Board supported the direction taken by AEM’s Ag Sector Board and CE Sector Board in their Aug. 6 meetings.

The next meetings of the AEM Board and Sector Boards will be held in conjunction with the AEM Annual Conference, which is slated for Nov. 18-20 in Marco Island, Florida.

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