Adapt your exhibit to multigenerational attendeesHave you adapted your exhibit design and engagement plans to today’s multigenerational workforce? If not, you may be missing out on opportunities to promote your brand.

Trade show strategists Matthew Hill and Julia Grandi-Hill of the Hill Group will present a free webinar, “Multigenerational Attendees: Is Your Exhibit Meeting Everyone’s Needs?” on October 11 from 1:30 to 2:15 p.m. CDT.  The webinar is part of the CONEXPO-CON/AGG exhibitor education program.

“We’ve found that exhibitors sometimes don’t keep up with what attendees want to experience and who they want to talk to,” said Matthew Hill. “It helps to have a multigenerational staff, but even if you don’t, everyone should be flexible and know how to work multigenerationally.”

Keep Social Media Simple

For younger attendees, social media should be part of your exhibit but it doesn’t need to be complex, said Julia Grandi-Hill.

“Do something simple like display your show hashtag on a tabletop sign in your booth,” Grandi-Hill said. “Millennials like to share stuff they think is cool.”

However, you still need to make it easy for all generations to help promote your brand, said Matthew Hill.

“Some older attendees may still want paper brochures,” he noted.

Staff Can Make Big Difference

Staffing can make a huge difference and should be a key factor in your show planning, said Matthew Hill.

“A multigenerational staff with a mix of women and millennials will allow attendees to find someone they identify with immediately,” said Julia Grandi-Hill.

All attendees want a personal experience and not a mechanical recitation of product features, said Matthew Hill. An open, welcoming booth with attractive lighting and sound appeals to all ages, he noted.

Tips to Attract Multigenerational Attendees

Here are four tips to consider when planning for multigenerational attendees, according to Matthew and Julia:

  1. You’re probably already doing a lot of things right.
  2. Your booth layout and design should accommodate all generations.
  3. Your staff must be sensitive and open to women and younger decision-makers.
  4. Make use of new technology like social media and video.

Free Webinars Focus on What's New

A series of brief, informative webinars will offer CONEXPO-CON/AGG and IFPE 2017 exhibitors the critical information they need to achieve a successful show experience.

Below are tentative dates and session descriptions for seminars scheduled for October, November and December.

Reserve your spot and watch the Exhibitor Insider for additional information.

October 2016

Multigenerational Attendees: Is Your Exhibit Meeting Everyone’s Needs?

Tuesday, October 11
1:30 – 2:15 p.m. CST

Have you adapted your exhibit design and engagement plans to the multigenerational workforce of today? For example, what you’ve always done may not work given the demographics of Millennials. How do you appeal to all? Attend this webinar for the latest trends and learn how to align your booth presence for success!

Presented by:  Matthew Hill and Julia Grandi-Hill, Hill Group

Lead Systems & Beacon Technology: A Recipe for Success!

Wednesday, October 26
1:30 – 2:30 p.m. CST

Today’s beacon technology is literally changing the way lead data is generated and used. This live webinar will discuss your lead retrieval options, explain SWAP, and how to view your lead data onsite. In addition, you will hear about the new eventBit beacon technology and what ROI benefits you can reap from this new data tool.

Presented by: Mike Godsey and Kimberley Kraft, Experient Inc.

November 2016

Last Show Day: 25 Ways to Make it ROCK!

Tuesday, November 8
1:30 – 2:15 p.m. CST 

It’s the last day of the show – time to find those last critical customers before you pack everything up and head home. This live session will provide you with some practical tools and tips on staying engaged to maximize your investment and keep your eye on the prize.  

Presented by:  TBA

 Lead Systems & Beacon Technology: A Recipe for Success! (Live Re-Broadcast)

Tuesday, November 22
1:30 – 2:30 p.m. CST 

Today’s beacon technology is  changing the way lead data is generated and used.  This live webinar will discuss your lead retrieval options, explain SWAP, and how to view your lead data onsite. In addition, you will hear about the new eventBit beacon technology and what ROI benefits you can reap from this new data tool. 

Presented by: Mike Godsey and Kimberley Kraft, Experient Inc.

December 2016

How to Drive Traffic to Your Booth

Tuesday, December 6
1:30 – 2:15 p.m. CST 

Learn about the tools CONEXPO-CON/AGG and IFPE Show Management offer to help drive traffic to your booth. Did you know you can order and mail up to 2,000 customized postcards?  Attend this webinar to learn how to take advantage of this offer and more. 

Presented by:Steve Suhm, AEM 

Badges - Be Prepared! Avoid the Lines and Paying More Than You Need To

Tuesday, December 13
1:30 – 2:15 p.m. CST 

Learn about upcoming badge pack price deadlines, options to pick up badges in Vegas, and how to take advantage of the free Monorail pass. Badges are NOT being mailed and need to be picked up at the show – this webinar will provide tips on how to avoid those last-minute headaches. 

Presented by: Angela Weller, AEM

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