Jeffrey R. Reed

Jeffrey Reed is President/CEO of Basic Resources, Inc. and VSS International based in West Sacramento, California. He has been involved in the asphalt pavement and maintenance industry for three decades, delivering over 40 presentations and papers and also holds three patents in this field.

Jeff is a graduate of Gonzaga University in Washington, with both a B.S. degree in Civil Engineering and a Masters in Business Administration.

He is currently a member of Gonzaga’s Engineering Advisory Board and their Board of Regents.

He joined Valley Slurry Seal Company shortly after its purchase and has been president since 1978. At that time VSS was strictly a Northern California slurry seal contracting company. Since then the company has added four commercial emulsion plants in California and Oregon and is a major slurry microsurfacing machine and emulsion plant manufacturer, doing contracting and technology transfer in the 11 western states and 30 countries around the world. Valley's Macropaver and Minimac slurry machines, asphalt rubber equipment and Emultech emulsion plants are in use throughout the world.

Basic Resources, based in Modesto, CA, is the holding company owner of VSS International, George Reed, Inc. and seven other contracting and manufacturing firms based in the western U.S., with 750 employees doing $250 million a year.

Jeff is a past president of the International Slurry Surfacing Association, Asphalt Emulsion Manufacturers Association and the Rubber Pavements Association. He is currently Vice Chairman of the International Road Federation and Co-Chairman of California Asphalt Pavement Association and sits on the Board of Directors of the Association of Equipment Manufacturers.

In his personal time he is active in Boy Scouts, serving as Vice President of Finance for the Golden Empire Council BSA and as Troop 488 Assistant Scoutmaster.

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