Robert B. Crain

Robert Crain is the Senior Vice President leading AGCO's Customer Experience team charged with delivering the best end-to-end customer experience in the industry. He has responsibility for Global Product Management, Brand Management, Distribution, Pricing, and Product Integrity.

Previously he was Senior Vice President and General Manager, North America, providing leadership and direction for AGCO's North America region and responsible for the implementation of all business strategies, including Sales and Marketing, Manufacturing, Product Management, Materials, Engineering and the dealer organization.

Prior to that, he was Vice President at Case New Holland (CNH) and was responsible for the North America Agricultural Business. He has held various management positions within New Holland and CNH Global. Besides his assignments in North America, Mr. Crain oversaw CNH worldwide crop harvesting operations headquartered in Zedelgem, Belgium.

Mr. Crain has more than twenty years' experience in the agricultural equipment business, having started with Ford's tractor operations in 1981. He holds a BS degree in Business Administration and Marketing from the University of Alabama.