Kris Flitcroft

Kris Flitcroft is a veteran leader with over 25 years of experience in publishing. She has built a reputation for developing strong, integrated media programs that reach targeted audiences in nearly every aspect of their lives – digital, print, social media, mobile and expositions. 

Her success has been driven by her strong industry relationships and her ability to help the nation’s top construction and heavy equipment manufacturers build powerful media brands through partnerships and collaborative media plans.   

Flitcroft has been a fervent supporter of the Association of Equipment Manufacturers. In addition to serving on multiple committees, she has held numerous chairmanships including Marketing Council, Associate Member Group Executive Committee and most recently, the Service Members Executive Committee. Flitcroft also serves on the TRIP Board fundraising committee and is a 2011 inductee into the MIN’s Sales Hall of Fame.