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Join AEM's Statistics and Business Intelligence experts on Thursday, July 15 from 1:00 – 2:00 p.m. CDT for a live webinar focusing on Market Share Statistics and Business Intelligence programs, products and opportunities for AEM members.

What you’ll learn:

  • Top reasons why AEM members participate in the Market Share Statistics Program
  • Defining Member Insights and Econometric Data products
  • Difference between Market Share Statistics and Business Intelligence
  • The impact of Market Information
  • Preview of the BI Dashboard
  • Review of Specialty Services – Leading Indicator and Forecasting
About the Presenters
Mike Lietke
Mike Lietke, Senior Director, Statistics & Market Information, AEMPrior to joining AEM in 2018, Mike enjoyed a long tenure at Harley-Davidson. While at H-D, he consulted to dealers on how to use their financial and operational data to improve the performance of their dealerships. He taught courses at Harley-Davidson University, and spent years in the field as a District Manager in Illinois. Mike also interpreted and used market data to assess dealer performance in their Dealer Development area, helping to decide how many and where Harley-Davidson needed dealerships. At AEM, Mike administers the Market Statistics area, which provides world-class and actionable market data to assist our member companies to make real world decisions in such areas as product development and resource allocation.
Benjamin Duyck
Benjamin Duyck, Director, Market Intelligence, AEMBenjamin Duyck, Director, Market Intelligence, joined AEM in 2013. He holds an MBA from Marquette University in Wisconsin and a Masters in Applied Economics from the University of Antwerp in Belgium. Prior to AEM, he served as global market analyst and ManpowerGroup and market intel lead for the World Trade Organization in Wisconsin. His department has been providing AEM members with macroeconomic and industry trend data to help them remain competitive in the global marketplace. The primary mission is to combine proprietary AEM data such as the perceptions of the members with quantitative forecasts to provide actionable insights to members trying to understand the equipment industries’ business cycle.