In the article entitled “Build it and they will come,” published in the February 2018 edition of Hoard’s West (Volume 20, Issue 2), the Association of Equipment Manufacturers (AEM) is cited as the source of robotic milking unit data published in November 2017.

AEM does not publish member market data without their direct consent. All market data reported to AEM by member companies is otherwise held in strictest confidence.

AEM has demanded that Hoard’s print an official retraction, stating that the data in the article referenced above are incorrect, that these figures were not provided by AEM, and that AEM is not the source of the data cited. Hoard’s responded by removing the digital version of the article. Additional steps will be taken to ensure AEM is not associated with this article in any manner.

For those who have questions, please contact AEM Vice President of Business Intelligence Larry Buzecky at