CE BoardAEM’s CE Sector Board met in Marco Island, Florida on November 19 to discuss international expositions, CONEXPO-CON/AGG, furthering our digital strategy and right to repair initiatives, among other topics.

CE Sector Board Chair and Trimble CEO Steve Berglund, who presided over his final CE Sector Board meeting as Chair, thanked Al Cervero, AEM Senior Vice President, Construction, Mining and Utility, for his leadership on the CE Sector Board and reinforced his long-time commitment to helping the Board achieve its goals in support of the membership.  

Following is an overview of the agenda and discussion:

  • International Exhibitions and Strategy – Senior Vice President of Exhibitions & Events Megan Tanel and Director of International Exhibitions & Events Fred Vieira shared highlights from CONEXPO Latin America 2019, which was held in Santiago, Chile in October. Most notable was the implementation of the new floorplan, increased show value to attendees and exhibitors, and improved registration system. Final attendance numbers and onsite exhibitor feedback was shared.
  • Vice President of Exhibitions Dana Wuesthoff provided the Board with an update on CONEXPO-CON/AGG 2020 planning, including an overview of space sold, attendee registration pacing, experiential focus on transportation and navigation and special events that will be happening at the show in March. Al Cervero presented to the board an overview of the Tech Experience at CONEXPO-CON/AGG, including the three focus areas, tech talk sample speakers and architectural renderings. 
  • Reporting on ICUEE 2019, Megan Tanel shared the record-breaking numbers for attendance, space sold and education programs. She also highlighted the success workforce development program that brought young adults to the show. The Board also voted and approved the ICUEE 2021 Management Committee leadership of Dave Hughes, Committee Chair, McElroy Manufacturing and Julie Fuller, Committee Vice Chair, Tadano Mantis Corporation.
  • CONEXPO ConnectMarketing & Communications Vice President Nicole Hallada and Digital Media Director Jennifer Richter shared the current state of the CONEXPO Connect digital platform. They reviewed program objectives, re-introduced Brad Swain from Next Step who provided an overview of additional research on value props, and discussed with the Board next steps for moving forward with the CONEXPO Connect program.  They also thanked the many members that continue to support and engage with the platform.
  • Topical Issue: Right to Repair – Director of State Government Operations & Washington DC Operations Stephanie See and Senior Vice President, Government & Industry Relations & Head of Washington DC Office Kip Eideberg shared the current state of the Right to Repair legislation and discussed AEM’s nationwide public affairs campaign targeted to farmers. They expressed the need for the CE Board to continue to monitor the issue, which is mostly impacting AEM ag members at this time.
  • Digitization Task Force – Senior Director of Utility John Somers and Director of Construction Sara Feuling updated the Board on the 25 member companies currently represented on the Digitization Task Force, which met for the second time in September. They shared the three areas of focus and actions identified for next steps to overcome barriers and obstacles limiting adoption of various technologies. The task force also discussed equipment utilization data, and how we may be able to use masked customer data for improved customer efficiencies and growing the market through government infrastructure programs.
  • Consent Agenda – The Board also approved a consent agenda of service-area reports.

The next meeting of the AEM Board and Sector Boards will be held March 24, 2020 in Washington, DC.

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