The CE Sector Board met at AEM’s Annual Conference in Palm Beach, Florida and focused on top priorities related to advocacy, telematics and exhibitions.

CE Chair Jeff Reed, president, Reed International/VSS Macropaver, opened the meeting by welcoming new member Philip Kelliher of Caterpillar, Inc. A round of applause was given in congratulations to outgoing directors Eric Sparby of Atlas Copco and Chuck Martz of Link-Belt Cranes, who has served on AEM boards for close to two decades, including Chair of AEM and CONEXPO-CON/AGG.

“The way we sell equipment is going to totally change in the next five years in ways we can’t even fathom,” said Reed. “The CE Sector Board is committed to addressing the issues that are impacting our members the most, not only including technologies, but also issues related to the national infrastructure plan, which is going to bring this country to the forefront of being competitive.”

During the meeting, the CE Sector Board:

  • Received an update from AEM Senior Vice President Nick Yaksich on the depth and breadth of AEM's infrastructure support and our continued commitment to expanding our reach and influence. AEM Vice President of Advocacy & Public Affairs Kip Eideberg also provided an overview of the just-released proposed tax reform bill and provided an overview of the bill process, timing and how it could positively impact manufacturing. AEM Director Kate Fox Wood also shared an overview of AEM’s Workforce Development initiative to support both sectors, sharing that she is forming a working group to help develop a comprehensive plan that will be presented to the board in March.
  • Heard an update on the telematics standard ISO 15143-3 from AEM Director John Somers, who explained that AEM is working on additional products for the standard and continuing to work with the standards groups to clarify language and other issues for improvement. In addition, AEM Senior Vice President Al Cervero discussed the topic of data management and asked for a motion to develop a CE Sector Board task force to discuss what AEM’s role should be in this area on behalf of our members. The task force specifically will discuss the feasibility and value of aggregating hours for understanding work in the field as well as understanding the constantly changing hot work zones.
  • Reviewed the results of ICUEE 2017 and AEM’s Senior Vice President of Exhibitions & Events Megan Tanel reported she was happy to see the increased quality in attendance by demographics at ICUEE. She also provided a summary of significant milestones and engagements at the show, and provided an overview of the challenges facing ICUEE 2019 with continued limited hotel rooms and the center’s unwillingness to invest in the infrastructure of the fairgrounds. The board also approved the nomination of Charles Machine Works CEO Rich Johnson to be the ICUEE 2019 chair.
  • Focused on CONEXPO-CON/AGG 2020 and AEM Vice President of Exhibitions & Event Services Dana Wuesthoff provided an overview of what the recent CONEXPO-CON/AGG management committee identified as goals for attendance and exhibit space. She also led the group through other priorities for the 2020 show, including technology, experience, value, attendee growth and advocacy/show as a platform. After a discussion about rates for 2020, the CE Sector Board moved to approve a new proposed rate structure for 2020 and recommended the rate structure to the AEM Board.
  • Discussed CONEXPO Latin America, to be held in Santiago de Chile in October 2019, and Petra Kaiser, AEM senior director of international exhibitions & events, gave an update on the promotional event kick-off in Chile last month. After a review of the proposed rate structure for 2019, the CE Sector board passed a motion to recommend to the AEM board new rates for members/dealers and non-members for indoor/outdoor space. CONEXPO Latin America 2019 sales are scheduled to open in March 2018.
  • During the open forum, a short presentation was provided on the ways technology and startup companies are influencing AEM’s CE membership. It was discussed that next year this board focus on this topic at either the March or August meeting.

“In keeping with our Annual Conference theme of Digital Iron, the next Renaissance, we recognize construction is experiencing an evolution as technologies and data are impacting how our members do business,” said Al Cervero, AEM senior vice president. “The CE Sector Board is committed to exploring the reality of change as new business models and options are transforming our future.”

The next meetings of the AEM Board and Sector Boards will be held March 13-14, 2018 in Washington, D.C. For more information about the CE Sector Board, please contact Al Cervero (