Whether it’s predictive maintenance, GPS guidance or any other technology that's making heavy equipment smarter, the first step in continuing to meet your customers’ needs and expectations is understanding what those needs and expectations are. So AEM partnered with the consulting firm McKinsey & Co. to survey 1,409 construction contractors and farmers across North America. In this episode of the AEM Thinking Forward Podcast, Kevin Laczkowski and Asutosh Padhi, senior partners from McKinsey, share their insights from the research. Plus, AEM President Dennis Slater talks about other ways AEM is helping its members stay on the cutting edge of new and emerging trends and technology. 

A link to the full McKinsey report is included in AEM's recap of the research insights

Learn more about McKinsey's recommendations for adopting Internet of Things technology, and subscribe to the AEM Industry Advisor for regular updates in your email about industry news and insights.