New exhibitors are a proven magnet for trade show attendees.
“Show after show, our attendees say new products and new exhibitors are among the top reasons why they come,” said Mary Bukovic, AEM director, exhibitor engagement services.
“New exhibitors drive much of the growth and innovation within the industry and provide ‘ah-ha’ moments on the show floor for attendees who may not have known about a vendor’s product or technology,” Bukovic continued. “Those are the moments we strive for, helping our members and exhibitors connect with prospective customers in a dynamic way.”
Often, however, new exhibitors are small or mid-size companies that aren’t used to the enormous exposure they receive at CONEXPO-CON/AGG & IFPE over the course of just a few days. To support their efforts and improve their show experience, show management has partnered with trade show strategist Jefferson Davis and his team at Competitive Edge.
Competitive Edge will evaluate new exhibitor booths during the shows and provide feedback on areas such as exhibit presentation, product/service presentation and booth staff. In addition, Competitive Edge has put together a webinar that outlines 10 strategic success factors enabling new exhibitors to meet their objectives.
Both the webinar and booth evaluations are available to new exhibitors at no charge.
"It's part of show management's investment in their success," Bukovic said.
For More Information
For more information, contact AEM’s Mary Bukovic (email@example.com, tel: 414-298-4173).