Telematics has the power to increase productivity, efficiency and safety on the construction jobsite. So why are only 44 percent of all construction companies employing digital solutions? At AEM’s 2017 Product Safety and Compliance Seminar Jena Holtberg-Benge, director, WorkSight Solutions for John Deere, told attendees that there are several key factors limiting telematics adoption.

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Factors include:

  • Lack of Skilled Labor: Construction industry tends to employ people who are less likely to have technical or college degrees. In addition, a large number of veteran workers have recently left the workforce, leaving a skills gap.
  • Scalability for Small Businesses: A majority of construction companies are considered small businesses. The adoption of technology may not scale for them as it would a large business.

So how can we get contractors to increase technology adoption rates? Several third-party apps are promoting gamification to enhance jobsite training. Studies have shown that users are more likely to remember information more quickly and easily by playing a game compared to reading a book. In addition, gamification allows employers to easily track training progress and measure it against job performance. While this is just one way to increase technology adoption, manufacturers need to consider how they can collectively work with dealers and end users to advance the industry.

More Information

The 2018 Product Safety & Compliance Seminar and Product Liability Seminar will be held at the Chicago Marriott Lincolnshire Resort in Lincolnshire, Illinois from April 23-26, 2018. For more information on the Product Safety & Compliance and Product Liability seminars, contact Nathan Burton, AEM technical and safety services manager (, tel: 414-298-4126).