Rental is growing as a key element in the marketing plans of construction equipment manufacturers doing business in Latin America.

A new rental market survey will help manufacturers better understand which products Latin American contractors are renting most often, along with why and how.

The Latin America rental market survey is a project of the CE Latin America Regional Management Committee and was developed with the input and support of committee members. Following the incorporation of changes suggested by the committee during its last meeting in New Orleans, Louisiana, the survey will be ready to launch.

AEM will survey construction equipment dealers/distributors and equipment rental companies to get answers to the following:

  • Rental fleet makeup
  • Markets served
  • Rental terms offered
  • Measures being taken to increase fleet utilization

The survey will also ask if contractors are renting more than buying, and if rental rates increasing.

For more information, contact AEM’s Vanessa Radlinger (, tel: 414-298-4103) or Arnold Huerta (, tel: 414-298-4119).