Ag Latin America StatsAEM’s ongoing efforts to provide its members with the most reliable, accurate, and timely Latin America market share information drove both discussions and actions taken by AEM's Agricultural Latin America Statistics Program Sub-Committee at its most recent meeting late last month.

Hosted by AEM member company CLAAS AMÉRICA LATINA LTDA, the meeting served as a forum for the Agricultural Latin America Statistics Program Sub-Committee to recommend new programs, changes and recruitment targets for the association’s Latin American Regional Statistics programs.

“AEM wishes to thank CLAAS AMÉRICA LATINA LTDA’s friends for their undivided hospitality and attention given,” said AEM Director of Latin America Statistics Arnold Huerta. “Thanks to their support, the AEM’s Statistics Department was able to host a very successful meeting.”

Latin America statistics priorities discussed and approved at the meeting included:

  • Participating companies in the retail agricultural tractors in Brazil will only receive historical data from the time they begin reporting data
  • AGCO will start reporting its Fendt’s line of 4WD tractors and combines
  • A proposal to approve financial requirements to develop a tractor shipment report for Brazil, with sizes broken out in existing ranges of HP
  • A proposal for a wholesale statistics program for precision ag products
  • An approval to change the report data due date to the 7th of each month for all products in the Argentine program
  • An approval to add new language to AEM’s policy and procedure regarding future statistics program funding

New products/programs for 2020 are:

  • A retail program (state-level reporting) for sugar cane harvesters in Brazil. Participating companies are AGCO, CNH and Deere & Company.
  • A retail program (state-level) for self-propelled sprayers in Argentina. Participating companies are AGCO, CNH and Deere & Company.
  • A retail program (state-level) for forage harvesters in Argentina. Participating companies are AGCO, CLAAS, CNH and Deere & Company.
  • A retail program (state-level) for 2WD tractors. Participating companies are AGCO, Agrale, CNH, CLAAS and Deere & Company.
  • A retail program (state-level) for self-propelled combines in Argentina. Participating companies are AGCO, CLAAS, CNH and Deere & Company. 

“AEM will achieve a significant milestone in 2020 as a result of new product programs for 2020,” said Huerta. “AEM program participants will receive the most reliable and accurate retail market share information in the Argentine and Brazilian market. Hence, AEM is shaping up as the only organization that provides retail market share information for agricultural equipment in the Latin American region.”

The primary objective of the AEM Latin America agriculture statistics program is to develop, expand, and implement statistics programs in Latin America for AEM’s agricultural equipment members, so as to allow them to determine their market share. With direction and input from the Agricultural Latin America Statistics Program Sub-Committee, AEM continues to make great strides in its efforts to provide its members with the most reliable, accurate and timely market share in the Latin American market.

Results to date include:

  • A retail program (state-level reporting) for 2WD and 4WD tractors for Brazil*
  • Twenty-two agricultural programs launched since inception in 2016
  • Twelve participating companies with Yanmar (Solis) starting reporting in January 2020
  • A retail program (state-level reporting) for self-propelled combines for Brazil

* Program launch postponed until January 2020, due to one company not being able to report retail data yet until 2020. All other participants are ready.

The Agriculture Latin America Statistics Program consists of four separate regional programs: Argentina, Brazil, Mexico, and Other Latin American (OLA) countries. Twelve companies participate in these programs, including AGCO, Agrale S.A., Agritech S.A., CNH, CLAAS, Deere & Company, Kubota, LS Tractor LAM, Mahindra do Brasil, Herder, Woods/Blount and Yanmar (Solis).

For more information, please contact AEM Director of Latin America Statistics Arnold Huerta at ahuerta@aem.org

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