Business IntelligenceAccessing and understanding industry information, macroeconomic trends and market data is critical in helping organizations of all types and sizes remain competitive and – more importantly – ensure they can serve their customers as effectively as possible.

With that fact in mind, AEM is committed to providing timely, relevant and actionable insights into how 2021 is progressing for the equipment manufacturing industry and the markets it serves via its upcoming, free Q3 2021 Equipment Market Outlook Webinar, slated for Thursday, July 29 at 12:00 – 1:00 p.m. CST.

“This webinar will afford our members with an opportunity to hear the information they need in order to predict, with some level of accuracy, what’s on the horizon for their respective businesses and the industry at-large, as well as prepare them to respond accordingly for the remainder of 2021 and beyond,” said AEM Director of Business Intelligence Benjamin Duyck.


Through AEM’s partnership with Oxford Economics, the quarterly Agriculture and Construction Machinery Outlook reports offer information on the evolution of the U.S. market, and they are tied to trends in key industry drivers, such as industry structure, trade and major events.

According to the latest Oxford Economics data:

  • A downturn in Chinese agricultural machinery is weighing on the global outlook this year, and it's masking a more positive outlook elsewhere in the world. And, when looking ahead to the remainder of 2021 and into 2022, there is reason to expect spending and demand for agricultural machinery to move backward a little bit and begin to normalize prior to a period of additional growth.
  • On the construction and mining side, global output of mining and construction equipment enjoyed a strong start to 2021, but that growth is set to be significantly slower moving forward this year. In addition, strong government policies are supporting growth in the global economy this year, which is boosting business confidence and allowing organizations to spend with confidence.

AEM encourages its members to remain ahead of the market by attending this coming week’s two-part webinar, brought to attendees by Crenlo Engineered Cabs, which will take place as follows:

Part 1: Forecast of Machinery Presentation 12:00 – 12:30 p.m. CST

Oxford Economics’ Economist Chloe Parkins and Director of U.S. Industry Services Mark Killion will provide quantitative data from the third quarter U.S. Ag and CE Machinery Outlook Reports.

Part 2: Agricultural & Construction Market Insights Presentation 12:30 – 1:00 p.m. CST

AEM’s Benjamin Duyck will discuss the latest AEM membership qualitative insights and their relation to the outlook, followed by an opportunity for audience Q&A with the team.

For more information on the upcoming webinar or various other AEM Business Intelligence offerings, contact Benjamin Duyck at

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