The Co-Creation Movement is redefining conventional views of manufacturing by bringing products to market faster through direct collaboration with customers. At AEM's most recent Annual Conference, experts discussed the value of co-creation and its potential short-term and long-term effects on the equipment industry. 

John “Jay” Rogers is president, CEO and co-founder of Local Motors, a next-generation, U.S.-based car company that is changing the way cars are designed, built and owned. Elle Shelley is the chief marketing officer for Local Motors and EVP of Launch Forth, Local Motors’ crowd-powered SaaS platform used by some of the world’s most renowned brands, including GE and Airbus. 

Watch the video below. 


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