What can equipment manufacturers learn from someone who makes a living writing movies for children? As it turns out, quite a bit. At AEM's most recent Annual Conference, Matthew Luhn outlined how building a culture of innovation within a company can help spark innovation and inspire widespread organizational success.

Matthew Luhn is a writer, storyteller, branding consultant, creative writing instructor and keynote speaker with more than 25 years of experience creating stories and characters at Pixar Animation Studios, The Simpsons, and beyond. He will be one of the featured presenters at an upcoming AEM Thinking Forward event, slated for September 18 at Vermeer Corporation in Pella, Iowa. 

Watch the video below. 

Subscribe to the AEM Industry Advisor for more coverage of the AEM Annual Conference.