AgrievolutionTwice a year, in April and October, the Agrievolution Economic Committee reaches out to senior management at its agricultural equipment manufacturing representatives and requests feedback on their current business situation and their outlook for their respective markets.

The feedback obtained in the survey covers a number of relevant topics, including the general evaluation of business, order intake, turnover, employment, mood, and more. In addition, the results collected from North America, South America, Europe and Asia are then combined anonymously into a single report.

AEM members are encouraged to participate, and the resulting Agritech Business Barometer in its complete detailed form is available those who complete the survey. To participate and receive the October 2018 Agritech Business Barometer, visit

For those who do not complete the survey, a condensed public version is available at

Among the insights found in the April 2018 survey include:

  • The Agrievolution business climate index remained unchanged at 41 points.
  • The current situation and future outlook remained stable, which is positive given the global market place started to slide into uncertainty regarding trade wars.
  • On a global average, 49 percent of the participating agricultural machinery manufacturers regarded their situation to be good or better, while only 12 percent described it as unfavorable.
  • Only 20 percent of the respondents felt positive about the profitability of farming in their home market, while 45 percent felt neutral.
  • Global business climate for agricultural machinery has stabilized on high level. The global industry has good confidence that current growth rates can be maintained. However, further rising growth rates are still in a holding pattern.
  • In the major production regions like Europe, China and the United States, the industry´s confidence has not risen any further. Rather, it has dropped slightly, albeit from high levels. 
  • The same phenomenon can be seen in India, and to a lesser degree in Russia and China. The optimism for these latter markets seems to be mainly driven by government support.
  • Despite quite heterogeneous and overall rather mixed ratings with regard to the market conditions, there is again for all global regions (except Oceania) a majority of survey participants expecting market growth in the next six months.

To learn more about the survey, contact AEM Director of Market Intelligence Benjamin Duyck (, tel: 414-298-4154). For more information on Agrievolution, visit

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