Erica Baird

Erica Baird is the President of the Industrial Segment for Cummins Sales & Service North America. In her role she provides leadership for the North American off-highway sales & service applications including the Oil & Gas, Marine, Mining, Rail, Rental, Construction and Agricultural markets.

Prior to joining Cummins, Erica had an extensive career at Caterpillar, where she was their Global Allied Products Manager. In this role, Erica was responsible for the negotiations, delivery and growth for all aspects of this segment including strategy, pricing, dealer relationship management, process development and quality in the allied products space. 

Erica began her career in the mining business, working in all aspects of the mining space, and joined Caterpillar as a marketing machine sales rep, later became a certified 6 DMEDI and DMAIC Sigma Black Belt, leading several cross-functional teams to develop cost-savings efforts and business growth initiatives.

Erica also revamped the global process for Enterprise Business Risk Management and developed a world-class, industry award-winning (American Productivity & Quality Center), business risk mitigation process for the Caterpillar Inc. 

Erica is a graduate of the University of Arizona with a Bachelor of Science in mining engineering. She is also certified in Change Management and as a Diversity trainer. Erica is currently the corporate sponsor for the National Society of Black Engineers (NSBE), Leader of the CSSNA Cummins Advocates for Racial Equity (CARE) and is involved in the Women Empowerment Network and Co-Chaired the DBU United Way Campaign.