Kurt Coffey

Vice President, Case IH, North America / CNH Industrial America LLC

Under Kurt Coffey’s leadership, Case IH remains a leader in agriculture equipment and technology solutions. Overseeing the brand’s commercial functions, he has embraced a customer-centric approach, putting the needs and preferences of Case IH customers at the forefront of the brand’s strategy.

Born and raised on a family farm, Kurt has been involved in agriculture from a young age. This early exposure to the industry instilled in Kurt a deep passion for farming and a strong commitment to supporting the agricultural community. 

Before his current role, Kurt most recently served as head of marketing for Case IH Global and concurrently was the marketing leader for North America. From 2016 to 2019, Kurt served as vice president of CNH Industrial Parts & Service for North America. Before joining CNH Industrial, Kurt worked in the finance and agriculture industries, including for Country Financial and Monsanto.

Kurt holds a bachelor’s degree in agricultural business from Illinois State University and sits on the Association of Equipment Manufacturers' Ag Sector Board and Board of Directors.