Kurt Coffey

Vice President, North America CNH Agriculture Marketing & Case IH Brand Lead / CNH Industrial America LLC

Kurt Coffey serves as Vice President of Commercial Marketing for CNH's North America Agriculture business, leading the organization's commercial marketing strategy across Case IH, New Holland, and Parts. He also continues to lead the Case IH brand, helping drive growth through a customer-centric approach that places the needs and preferences of farmers and dealers at the forefront of commercial strategy.

Born and raised on a family farm, Kurt has been involved in agriculture from a young age. This early exposure to the industry instilled in him a deep passion for farming and a strong commitment to supporting the agricultural community.

Kurt has also served as head of Marketing for Case IH Global while concurrently leading marketing for North America. From 2016 to 2019, he served as Vice President of CNH Industrial Parts & Service for North America. Prior to joining CNH, Kurt worked in both the finance and agriculture industries, including roles with Country Financial and Monsanto.

Kurt holds a bachelor's degree in Agricultural Business from Illinois State University and serves on the Association of Equipment Manufacturers' Ag Sector Board and Board of Directors.