Kurt Coffey

As the leader of Case IH North America, Kurt is responsible for the strategy and execution of all Case IH North America commercial functions, overseeing the execution of the company’s customer-centric go-to-market approach.

Prior to his current role, Kurt most recently served as head of marketing for Case IH Global and North America. He has also held numerous leadership roles within CNH Industrial Parts & Service and CNH Industrial Reman organizations. From 2016-2019, Kurt served as vice president of CNH Industrial Parts & Service for North America. During this time, he was responsible for the overall sales growth and profitability of the company’s aftermarket products, services and parts operations in this region. Before joining CNH Industrial, Kurt worked in the finance and agriculture industries, including for Country Financial and Monsanto.

Kurt holds a Bachelor’s degree in agricultural business from Illinois State University and remains actively involved in his family’s grain farming operation in central Illinois. He sits on various community and non-profit boards and is actively involved in his local church. Kurt and his wife Kristin have four young children and live in Racine County.