Laura Ness Owens

Vice President, Global Brand & North America Marketing / Doosan Bobcat North America

Laura Ness Owens is Vice President of Global Brand & North America Marketing for Doosan Bobcat North America. In this role, she leads the teams responsible for brand strategy and experience, marketing and advertising, public relations and thought leadership, digital and social media and corporate communications. 

Since joining the company in 2003, Laura has held various positions of increasing responsibility in marketing, communications, brand management, dealer development and commercial training across multiple Doosan businesses, with primary focus on the Bobcat brand. She was named Vice President in 2018. 

Prior to joining Doosan Bobcat, Laura served in a variety of roles in government administration, political communications, special event management, campaign management and public policy, both at the state and national levels.

As an industry leader, Laura serves as a board and committee member of the Association of Equipment Manufacturers, serving on the Government and Public Affairs Committee, the State Advocacy Working Group and the Nominating Committee. Laura additionally serves on the Salesforce Manufacturing Customer Advisory Board and Brand Muscle Executive Customer Advisory Board. She is an advocate for community service, recently serving as a public affairs committee member of the Fargo Moorhead West Fargo Chamber of Commerce, board member of Children’s Village Family Service Center Foundation, a United Way Emerging Leader and member of the United Way Employee Campaign Committee. 

A native of North Dakota, Laura received her bachelor’s degree in political science and communication from North Dakota State University and a master’s degree in business, with a focus in marketing, from the University of Mary.

Doosan Bobcat North America, headquartered in West Fargo, North Dakota, is a leading global manufacturer of construction, agriculture, landscaping and grounds maintenance equipment, attachments and services. The company is committed to empowering people to accomplish more. Doosan Bobcat North America is home to world-renowned brands, including Bobcat® compact equipment, Doosan® portable power products, Ryan® and Steiner® grounds maintenance equipment and Geith® attachments. Doosan Bobcat North America is a tradename of Clark Equipment Company.

The company is the U.S. and Canadian subsidiary of Doosan Bobcat, Inc., which is headquartered in Seoul, Korea, and a part of the Doosan Group, which employs more than 43,000 people in 38 countries worldwide.