Digital Marketing Coordinator

Salary Range: Hourly, $48,000-$53,000 annually 

Work Arrangement: Hybrid: Two telework days, in-person first 30 days 

The Association of Equipment Manufacturers (AEM) is hiring a Digital Marketing Coordinator! Join us on this exciting journey where your growth matters, your voice is heard, and your well-being is a priority. Our positive and supportive culture ensures a warm welcome, camaraderie, and a genuine sense of belonging. We are all about innovation—passionate about pushing boundaries and making a difference in the industries we serve. 

We are offering this opportunity to a service-oriented professional who enjoys variety and challenge to join our team of Digital Marketing professionals. This position will provide project support and administrative assistance for our digital team.  

Responsibilities:  

Outbound Email Marketing 

• Design and send promotional & informational emails to create brand awareness and generate leads or sales. 

Data Analytics 

• Monitor analytics and prepare marketing reports.  

• Translate raw data into visualizations and dashboards for decision makers. 

Social Media 

• Assist in coordination and performance of paid and organic social media across all tradeshows.  

• Create, proofread, and edit copy. 

Tradeshow Podcast 

• Optimize content for AEM Tradeshow podcasts by researching and coordinating guests, edits, video clips, and SEO. 

• Develop and implement strategies to expand podcasts audience, increase engagement, and drive growth. 

Digital Marketing 

• Assist in designing, developing, and producing digital assets for a wide range of campaigns, including ads, email campaigns and social media. 

• CRM database support. 

• Digital Marketing research. 

Requirements:   

A successful candidate will have a minimum of 1-3 years’ experience in a professional environment, and hold a bachelor’s degree or higher in Marketing or a related field, and be able to demonstrate: 

• Strong verbal and written communication skills.  

• Attention to detail. 

• Adaptability to work autonomously and as part of a collaborative team.  

• Experience utilizing various social media platforms to ensure a professional and consistent brand voice for an organization.  

• Experience working within a CRM database preferred.  

• Email Marketing experience.  

• Experience with these tools preferred: Act-On, Kentico, Divvy, Google Analytics, Google Data Studio, Google AdWords, Google Search Console, Hot Jar, Moz, Campaign Trackly, Facebook, Instagram, TikTok, YouTube, Twitter, Sprout Social, LinkedIn, PowerBI, Tableau, SQL, Google Analytics, Microsoft Suite   

About AEM:    

AEM is the leading organization in North America advancing construction and agriculture equipment manufacturers and their value chain partners in the global marketplace. In enabling growth together, AEM and its members build momentum for the equipment manufacturing industry and the markets it serves.