Member Education Webinar Series: Maximizing Potential: E-commerce Platforms for Mid to Small Business Growth

Mar 14, 2024

1:00 p.m. CST

Virtual Event

Join us for an insightful presentation sharing strategies how manufacturers can harness the potential of e-commerce platforms as a lucrative business avenue. Learn how B2B platforms differ from B2C and how mid to small companies can effectively roll out a tailored design and build plan that leverages their existing systems and relationships.

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Key takeaways will include:

  • What does e-commerce look like for equipment manufacturers?
  • How can a company with limited resources enter the e-commerce space?
  • How do data and analytics drive your e-commerce strategy?


Geoffrey G. Parker

Geoffrey G. Parker

Charles E. Hutchinson '68A Professor of Engineering Innovation, Dartmouth College; Visiting Scholar, MIT Sloan School of Management; Research Fellow at the MIT Initiative on the Digital Economy

Geoff is Professor of Engineering at the Thayer School at Dartmouth College. Parker is also a Visiting Scholar at the MIT Sloan School of Management and Research Fellow at the MIT Initiative on the Digital Economy and has led numerous IDE research projects.

Parker has made significant contributions to the field of network economics and strategy as co-developer of the theory of “two-sided” markets. Notable works include the book Platform Revolution and HBR articles “Strategies for Two-Sided Markets” and “From Pipelines to Platforms.” He received his BSE from Princeton and MS & PhD from MIT.

His current research includes studies of distributed innovation, business platform strategy and design, and healthcare systems. Parker is a frequent keynote speaker at academic conferences and industry events and advises senior leaders on their organization’s platform strategies. Before joining academia, he held positions in engineering and finance at GE Semiconductor and GE Healthcare.

Joshua Creamer

Joshua Creamer

Digital technology investor, builder, operator, and co-founder; PhD Researcher, MIT Initiative on the Digital Economy and MIT's Interactive Robotics and Human-Centered AI Lab

Josh is a digital technology builder/operator, investor, and co-founder of a digital product/platform advisory and business-building boutique. Additionally, he’s a lecturer and PhD researcher at MIT.

His experience consists of extensive investment, product and platform development, business creation, and operational leadership. Previously, he served as Head of Venture Investments and Head of Digital Business Creation for a fortune 200 organization. Prior to that, he led the development and execution of digital transformation programs, business ventures, and architected venture investment vehicles for multiple fortune 500 organizations. Josh started his career at J.P. Morgan, working as an investor within the firm’s technology-focused private equity fund.

At MIT, Josh is a lecturer where he teaches multiple courses: Building an Entrepreneurial Venture, Entrepreneurship for Human-Machine Intelligence, and Corporate Entrepreneurship. He’s a PhD Researcher at MIT’s Interactive Robotics and Human-Centered AI Lab(s), as well as a Research at MIT’s Initiative on the Digital Economy. He is PhD candidate within MIT’s School of Engineering. He completed his M.S. in Integrated Product Design, Engineering, and Management from MIT, and his B.A. in Economics from the University of Notre Dame.


Sara Truesdale Mooney

Sara Truesdale Mooney

Senior Vice President, Membership, Business Development & Data

Association of Equipment Manufacturers

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