Group Leadership
Chair
Jason Andringa
Vermeer Corporation
Vice Chair
Mike Haberman
Alamo Group
AEM Staff Contact
Nicole Hallada
Senior Vice President, Exhibitions & Marketing | 414-298-4129
Brittany Weltcheff
Project Manager & World of Asphalt Show Manager | 414-298-4109
Objective
The objective is to imagine the future of exhibitions and AEM’s role in that future. Together a mix of member leadership, attendees and imagineers outside the industry will recommend to the AEM Board the vision for what a first-class, defensible event needs to be to deliver maximum ROI to exhibitors and attendees.
Responsibilities
- Take into consideration multiple trends and disruptions to identify the high-level features and benefits an AEM exhibition needs to drive to, stretching out 10 years.
- Discuss trends, for example:
- The outlook and trends for exhibitions and events.
- AEM exhibitions: Where they are positioned today.
- Data and trends from current shows.
- Behavioral trends pertinent to events.
- Marketing trends.
- Drivers of change in end-user segments, for example, the buyer’s journey.
- Drivers of change in the manufacturing industry, for example, discussing how the shift of OEMs going from machines to service companies will change exhibitor needs/show floor. What can we do to market services over equipment in the future?
2022 Priorities
- Review the recommendations to achieve the priorities identified in 2020 and provide feedback and direction.
Leadership
- The Exhibitions Strategic Task Force leadership consists of a Chair and Vice Chair.
Composition
- Selected leaders from 10 to 12 AEM exhibition exhibitors.
- Approximately five contractors/producers.
- Approximately five outside-of-industry contributors, preferably from an innovations role.
- Have a Foresight profile of ideator, maverick, trail blazer, idea broker, etc.
Meetings
- Up to two to three virtual meetings per year.