Overview

Adapt the exhibitions function at AEM to maintain and improve its value to the membership and industries they serve for the future.

Objectives

To imagine the future of exhibitions and AEM’s role in that future. Together, a mix of member leadership, attendees and imagineers outside of the industry will recommend to the AEM Board the vision for what a first-class, defensible event needs to be to deliver maximum ROI to exhibitors and attendees. 

Deliverables

Create a vision of an event that delivers first-class ROI to all participants. The vision should include: 

• High level recommendations for increased value to stakeholders. 
• Current/near-term barriers to success for exhibitors and attendees. 
• Chart exit/entrance of generations to create timeline for experiential features and any other changes. 
• Make recommendation on reinvestment and strategy changes required to achieve the vision.  

Leadership

• Chair 
• Vice Chair 

Composition 

• Selected leaders from 10-12 AEM exhibition exhibitors 
• Approximately 5 contractors/producers 
• Approximately 5 outside-of-industry contributors 
• Preferably from an innovations role 
• Have a Foresight profile of ideator, maverick, trail blazer, idea broker, etc.  

Commitment

The task force will meet up to 3 times in person over 18 months beginning in 2020. There may be need for an occasional conference call.