Group Leadership

Jason Andringa
Vermeer Corporation

Vice Chair
Mike Haberman
Gradall Industries

AEM Staff Contact

Nicole Hallada
Senior Vice President, Exhibitions & Marketing | 414-298-4129

Mary Bukovic
Director, Exhibitor Experience | 414-298-4173


Adapt the exhibitions function at AEM to maintain and improve its value to the membership and industries they serve for the future.


To imagine the future of exhibitions and AEM’s role in that future. Together, a mix of member leadership, attendees and imagineers outside of the industry will recommend to the AEM Board the vision for what a first-class, defensible event needs to be to deliver maximum ROI to exhibitors and attendees. 


Create a vision of an event that delivers first-class ROI to all participants. The vision should include: 

  • High level recommendations for increased value to stakeholders. 
  • Current/near-term barriers to success for exhibitors and attendees. 
  • Chart exit/entrance of generations to create timeline for experiential features and any other changes. 
  • Make recommendation on reinvestment and strategy changes required to achieve the vision.  


  • Chair 
  • Vice Chair 


  • Selected leaders from 10-12 AEM exhibition exhibitors 
  • Approximately 5 contractors/producers 
  • Approximately 5 outside-of-industry contributors 
  • Preferably from an innovations role 
  • Have a Foresight profile of ideator, maverick, trail blazer, idea broker, etc.  


The task force will meet up to 3 times in person over 18 months beginning in 2020. There may be need for an occasional conference call.