Group Leadership

Ben Smith
Kubota Tractor Corporation

Vice Chair
Bob Wold
Trimble Inc.

AEM Staff Contact

Al Cervero
Sr. Vice President, Technology & Business Development | 414-298-4125


  • The Futures Council is AEM’s leading source of information on disruption. Using the expertise of members, futurists and professionals in applied technology, it seeks to develop the most pertinent and engaging information to inform members about changes that could impact what they manufacture and how AEM could adapt to thrive in that change.


  • Serve as an early alert system to AEM and its members through reviewing and discussing disruptions on the horizon (out three to seven years or presently experiencing exponential growth) that have potential to impact off-highway equipment manufacturers and/or AEM from the Association's perspective.
  • Consider if the disruptions will impact AEM's service offerings and/or if AEM should begin dialoguing with its members on the topics through its Boards, committees and content.


  • The council will gather in person one time per year and up to two more by phone to discuss such topics in order to provide an early alert system to AEM and members.
  • The group will together author a report once a year to be delivered to AEM senior leadership and Board of Directors.
  • It will also serve as a content contributor to AEM Communications on the topics deemed of value to the membership by the council.


  • Select leaders from 7 to 10 Whole Good and Portable Equipment members to serve either 2 or 3-year terms.
  • Preferably from a product marketing or research and development position.
  • Identified by the member as a potential future leader of their organization.
  • Up to 3 non-members with a background in futures studies, app/technology development or similar. 
  • One member from the Service members category with a demonstrated capability or interest in one of the Futures Council "disruption drivers" may, at AEM's discretion, serve for one year.