Objective

• Develop and implement the strategic direction to recruit, retain and engage members.
• Provide ongoing direction for the new membership classifications and implementation of value propositions. 

Leadership

• Committee leadership consists of a Chair and Vice Chair. The Chair is appointed by the AEM Chair to a one-year term each November from committee representatives, usually from the AEM Board of Directors. The Chair typically serves two one-year terms. There are no term limits. The Vice Chair then assumes the Chair position.

Composition

• Up to 20 members, including AEM Directors, Sector Board Directors and non-Director members, representing a cross-section of the AEM membership.
• Committee terms are two years, with half the committee being selected each year. Members can be reappointed. 
• The committee aims to have a 50-50 split between Directors and non-Directors. 

Responsibilities

• Review and provide strategic input to staff on member recruitment, engagement, retention, and renewals programs and associated marketing and communications plans.
• Review membership dues, categories and eligibility, and recommend any changes to the AEM Board.

2020 Committee Objectives

• Provide direction and recommendations on the AEM member engagement initiative.
• Provide direction on onboarding, new dues communication plan, benefits awareness and core services messaging.
• Provide direction and actively engage in the recruitment and retention of select key prospects and members.
• Act as ambassadors for AEM at all AEM events, regional member meetings and for new members at the Annual Conference.
• Review membership metrics.