CONEXPO-CON/AGGAEM is pleased to announce it’s partnering with global media company KHL Group to expand and enhance its CONEXPO-CON/AGG show content marketing initiatives.

Beginning in January of 2021, CONEXPO-CON/AGG’S website and 365 weekly e-newsletter will add exclusive new content developed through AEM’s partnership with KHL, and it will include advertising opportunities for suppliers of equipment goods and services.

“Our partnership with KHL offers another creative way for exhibitors to showcase their products, insights and expertise to equipment buyers through content and advertising,” said Nicole Hallada, senior vice president of exhibitions and marketing for AEM, the show’s organizer. “At the same time, we’re focused on providing equipment buyers with the information they need to make the best decisions when it comes to purchasing equipment and navigating today’s construction environment.”

The new CONEXPO-CON/AGG content marketing initiative will serve as a real-time news service for equipment buyers and a new marketing channel for suppliers to the show’s attendee base. New product announcements and reports, business advice and reports from construction projects, along with other exclusive content, will showcase topics important to construction business owners and North America’s construction sector.

“KHL Group is delighted to be partnering with AEM in this venture. We have decades of experience in producing editorial that is trusted and valued by the construction industry worldwide,” said Trevor Pease, COO, KHL Americas. “With this program, we will provide editorial staff, based in the USA, who will be focused on creating material that will help contractors navigate the fast-changing construction world and give suppliers a new way of marketing to North American contractors.”

CONEXPO-CON/AGG is North America’s largest construction trade show. Held every three years in Las Vegas, the show features more than two million square feet of exhibit space, 2,300 exhibitors, 150 education session and 130,000 attendees.

To subscribe to the CONEXPO-CON/AGG 365 newsletter, visit https://www.conexpoconagg.com/subscribe. For additional information regarding CONEXPO-CON/AGG, visit https://www.conexpoconagg.com.

To inquire on advertising opportunities, or to learn more about this program, please contact sales@aem.org or your AEM Advisor.

For more AEM news and updates, subscribe to the AEM Industry Advisor.

 

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