AEM Announces Partnership with SmartEquip to Develop a Construction and Utility Equipment Parts E-Marketplace



AEM and SmartEquipAEM and member company SmartEquip have finalized a partnership to launch a two-sided e-marketplace for the sale and purchase of construction and utility equipment parts. The marketplace will be owned and marketed by AEM and powered by SmartEquip’s technology software.

Set to be launched in Q1 2023 and featured at CONEXPO-CON/AGG 2023, the e-marketplace will provide construction and utility equipment owners with convenient and secure access to purchase parts from multiple brands in one place.

“AEM’s partnership with SmartEquip is a win-win for construction and equipment owners and manufacturers alike,” said AEM President Megan Tanel. “Working together, we are creating a first-of-its-kind marketplace to help our member manufacturers capture lost part sales and provide owners of mixed fleets with a single, common source to purchase the parts they need to keep their businesses moving forward.”

Once launched, the e-marketplace will allow equipment owners in the construction and utility industries to broaden their use of original equipment parts, as well as allow for ready access to parts books that facilitate finding and ordering correct parts for easy repairs.

"SmartEquip is excited to offer its technology to facilitate AEM’s launch of its e-marketplace,” said SmartEquip Executive Chairman Bryan Rich. “Through SmartEquip’s platform, AEM will deliver the only industry controlled offering of OEM aftermarket support to equipment end-user customers.  The e-marketplace will provide an additional channel for OEMs to efficiently capture equipment, customers and parts sales within the secondary and tertiary markets and increase their aftermarket lifetime value.”    

AEM members that are interested in learning more about AEM’s partnership with SmartEquip and the e-marketplace, should contact Al Cervero at  Media inquiries should be directed to AEM’s Director of Public Relations Sandra Mason at

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