More Than a Trade Show: CONEXPO-CON/AGG’s 365 Program Delivers Construction News, Trends, and Success Stories

Share:

1/24/2024

CONEXPO-CON/AGG 365Nearly one year after its 2023 show crushed expectations and broke attendance records, CONEXPO-CON/AGG continues to find ways to make its presence felt within the construction and equipment manufacturing industries.

Last year’s show brought more than 2,400 exhibitors and 139,000 construction professionals to Las Vegas, making it the largest trade show in North America and reaffirming its long-standing reputation as the place for construction brands to connect with their customers, establish lasting relationships, and renew old ones.

“But the story of CONEXPO-CON/AGG’s success doesn’t end with its record-breaking 2023 exhibition, and its impact on the construction industry isn’t limited to the countless customer connections it facilitates during its five-day show run every three years,” said Nicole Hallada, senior vice president of exhibitions and marketing for AEM, the show’s organizer. “Through our CONEXPO-CON/AGG 365 content program, we offer a uniquely valuable opportunity for equipment manufacturers looking to showcase their products, insights, and expertise to users and buyers of equipment, as well as keep the excitement surrounding the show alive year-round.”

Make your presence known and consider a CONEXPO-CON/AGG 365 sponsorship opportunity. Learn more.

CONEXPO-CON/AGG 365 provides equipment buyers with timely industry updates and in-depth features to help them make informed decisions about purchasing equipment and navigating today’s construction environment. More than 60,000 construction industry professionals receive CONEXPO-CON/AGG 365 news and feature content, which is delivered via the brand’s weekly newsletter and focuses on a variety of timely, relevant, and impactful topics, including:

  • Solving the skilled labor shortage
  • Tips to improve a more diverse, inclusive, and efficient workforce
  • The importance of women in construction
  • Adapting to new technologies
  • Growing one’s business
  • Sustainability
  • Alternative power solutions
  • Interoperability
  • Autonomy

 

“We’re committed to consistently diving into the topics and trends that allow construction professionals and companies to grow and thrive,” said AEM Director of Tradeshow Content Rebecca Kettlewell, who oversees the CONEXPO-CON/AGG 365 program. “And it’s through this editorial philosophy and our balance of business and technical content that we help the industry become more efficient, effective, and profitable.”

Since CONEXPO-CON/AGG attracts the largest number of equipment buyers in the United States and North America, show attendee and exhibitor surveys, focus groups, education sessions, and one-on-one conversations are used to help drive the focus and direction of the editorial content. The 365 initiative is also bolstered by the show’s partnership with membership engagement solutions provider Naylor LLC, which supports content production, provides analytics, and delivers sales support.

“Our partnership enhances our data-driven approach to serving the 365 readership by providing impactful content that helps contractors navigate the fast-changing construction world and give suppliers a new way of marketing to North American contractors,” said Kettlewell.

“Ultimately, in doing so, CONEXPO-CON/AGG is able to keep its finger on the pulse of the industry and provide attendees and exhibitors with the greatest possible return on their investment and involvement in the show,” she added.

For more information and learn more about CONEXPO-CON/AGG 365 sponsorship opportunities, visit www.conexpoconagg.com/news.

For more AEM news and updates, subscribe to the AEM Industry Advisor

AEM Updates, Construction, Mining & Utility, Trade Shows

For more AEM news and updates, subscribe to the AEM Industry Advisor.

Related Articles

AEM Advocates for the Dairy Industry at the Wisconsin Capitol

During the past 40 years, Wisconsin has lost more than 40,000 dairy farms. Small and medium dairy farmers throughout the state are struggling to stay afloat with environmental...

AEM Talks Alternatively Powered Equipment with Canadian Ag & Transport Deputy Ministers

On Feb. 21, at the Canadian Agriculture  and Food Museum in Ottawa, Ontario, AEM Ag Sector Chair Bill Hurley, AGOC, Yannick Montagano, Kubota and AEM staff met with Deputy...

CNH on Creating Change Through Sustainable Innovation

By Danny Gavin, AEM Communications Coordinator —A large and growing number of manufacturers are realizing that there are significant financial and environmental benefits from...

Safeguard Market Access, Level Up Your Career: Attend AEM’s Product Safety & Stewardship Conference

By Helen Horner, DES, AEM Senior Director of Education Programs —Safety isn’t a luxury in equipment manufacturing. It’s a necessity. End users expect it. Regulators demand it...

CLAAS’s Eric Raby on the Value of Supporting and Engaging with FFA

As the agriculture industry celebrates National FFA Week, AEM caught up with Eric Raby, senior vice president of Americas for AEM member company CLAAS, to discuss the importance...

View all AEM Updates