Investment in Hargrove & Associates (HAI) Poised to Drive Growth, Long-Term Success

Share:

11/13/2023

HargroveAs both organizations look ahead to 2024 and beyond, AEM is investing in Hargrove & Associates (HAI) to position the company for future growth and long-term success.

Angela Kay Larson, HAI’s former Board Chair, has taken on the role of interim chief executive officer (CEO) at HAI. Brian Seebacher has transitioned to the role of the company’s chief technology officer (CTO), where he will focus full attention on the data processing and technical side of the business by continuing to develop new products, keeping existing platforms current and relevant, and looking for new ways to provide value. Todd Snell will remain in his current role as HAI’s chief operations officer (COO).

“AEM and HAI are committed to this new direction and will work together toward a successful future that is focused on bringing in new clients and leveraging our combined strength in delivering both best-in-class data services and exceptional customer service,” said AEM President Megan Tanel.  

With an extensive background in both marketing and sales, Larson has worked for more than 20 years in the equipment manufacturing industry as a marketing executive and consultant. She has served on the HAI Board since 2019 and has held the position of Board Chair for the past year.

As the company continues to position itself for sustained success and growth, HAI will work to strengthen its business in support of AEM member company needs, focusing on data engineering and new products to provide value to both current and future clients.

“The innovative use of data has transformed the equipment manufacturing industry, and HAI looks forward to deepening its 30-plus-year working relationship with AEM and positioning ourselves for continued growth through our portfolio of trade association consulting and managed services,” said Larson.

Larson is actively involved in AEM as a member of the Service Members Executive Committee and having previously served as Chair of the I Make America Advisory Council, Chair of the Market Intelligence Committee, and a member of the Public Affairs Committee; in addition, she was a founding member of AEM’s Ag Latin America Regional Management Committee.

For more AEM news and updates, subscribe to the AEM Industry Advisor. 

AEM Updates

For more AEM news and updates, subscribe to the AEM Industry Advisor.

Related Articles

Canadian Sales of Combines Soar in August 2025 as U.S. Sales Decline Continues

According to recent data from AEM, Canadian sales of combines jumped 52.2% in August 2025 compared to the year before. Sales were also up 2.3% year-to-date.  U.S. sales of...

Save the Date: Planning Is Underway for the 2026 Product Safety & Stewardship Conference!

AEM’s Product Safety & Stewardship Conference is the place to be for the latest insights surrounding product liability, safety design standards, and the regulatory landscape of...

AEM Joins Industry Peers in Buenos Aires for Agrievolution’s 8th World Summit on Agricultural Machinery

AEM leaders joined agricultural machinery manufacturers and industry peers at last week’s Agrievolution Summitto discuss the impact of sustainability, the growth of ag...

Make America Healthy Again Report Spotlights Precision Agriculture

Earlier this week, the Make America Healthy Again (MAHA) Commission unveiled its strategy to “Make Our Children Healthy Again which highlighted the critical role of precision...

Understanding Generational Differences in the Age of AI

By Gregg Wartgow, Special to AEM —When it comes to different generations’ use of technology, it might be instinctive to assume that older people want little to do with it while...

View all AEM Updates