AEM’s Sara Truesdale Mooney Elected WSAE Treasurer

Share:

11/13/2025

AEM’s Sara Truesdale Mooney has been elected Treasurer to the Wisconsin Society of Association Executive’s (WSAE’s) Board of Directors, announced during the society’s 2025 Annual Summit this November 

Mooney is senior vice president of membership, sales, and customer success at AEM, and holds the designation of Certified Association Executive (CAE) from the American Society of Association Executives (ASAE), and she is a graduate of the U.S. Chamber of Commerce’s Institute for Organizational Management (IOM).  

“I am honored to be elected Treasurer of WSAE, and look forward to furthering the organization’s mission and helping to implement its new strategic plan to benefit association professionals throughout Wisconsin,” said Mooney,  

Mooney was also named president of Hargrove Association Insights (HAI) in January. HAI operates as a standalone subsidiary of AEM, which acquired the company in January of 2018. AEM has been a client of HAI, headquartered in Minneapolis, since 1989. The two organizations have a longstanding history of working together to meet and support AEM member company needs, while maintaining a strict data firewall between them. 

The Wisconsin Society of Association Executives (WSAE) is a 501c(6) membership organization of more than 500 association executives and industry partners representing professionals in Wisconsin. Its mission is to create meaningful connections and enhance the competencies of association professionals. In 2022, the organization celebrated its 75th anniversary. 

For more information on WSAE, visit www.wsae.org. 

AEM Updates

For more AEM news and updates, subscribe to the AEM Industry Advisor.

Related Articles

Register Now to Join AEM’s Upcoming Member Education Webinar: Advancing Water Stewardship in the Non-Road Sector

AEM is pleased to offer its members insights on the world-class water stewardship taking place in North America today through its upcoming Member Education Webinar: Advancing...

Success of CONEXPO-CON/AGG, Strategic Plan Progress, Advocacy, and Finances Top AEM Board Agenda

The AEM Board of Directors met on Wednesday, March 25, in Washington, D.C., for its first meeting of the year to discuss priorities for 2026 and key issues impacting the non...

The Overlooked Work Behind Successful Customer Adoption

By Kris Harrington, CEO, GenAlpha Technologies --An eCommerce site launches on time. The features work. The integrations are solid. Leadership feels good about the investment. A...

Why Color is the Secret to Building Iconic Brands

By Gregg Wartgow, Special to The Association of Equipment Manufacturers --A lot goes into building a great brand. However, according to Kiki Redhead, global CMF & trend manager...

Help AEM Support Safe Digging in April and Beyond

Nearly three in four American homeowners (74%) plan to tackle an outdoor project involving digging in the next 12 months, translating to an estimated 60 million households...

View all AEM Updates