Hargrove Association Insights (HAI) recently announced Doug Verduzco as its new Vice President of Enterprise Data Insights.
Verduzco will be tasked with leading HAI’s efforts to help associations use their data to drive results. With more than two decades of experience spent as a digital transformation officer and chief information officer, Verduzco has established a proven track record of unlocking the full potential data and technology, as well as driving digital transformation and innovation that fuels growth.
“Associations often tell us they have a lot of data but do not know how to leverage it for real member value. Doug’s arrival marks our next intentional step to help associations unlock the full potential of their data,” said HAI President Sara Truesdale Mooney.
According to the company, Verduzco will work to help associations:
- Align strategy and data so insights translate into smarter decisions
- Build governance and systems that make data secure, accurate, and actionable
- Deliver insights and value through intuitive dashboards and reporting tools that members actually use
“We’re thrilled to welcome Doug to the HAI team, where he will lead a talented group dedicated to data architecture, engineering, and business insights, all focused on supporting association growth, innovation, and operational excellence,” said Mooney.
About Hargrove Association Insights (HAI)
For more than 35 years, HAI has operated leading-edge, customized market data programs for AEM and other major trade associations. The company collects individual manufacturer data and aggregates it into Total Available Market and Market Share, enabling critical insights and data-informed decisions for association members.
HAI operates as a standalone subsidiary of AEM, which acquired the company in January of 2018. AEM (formerly EMI) has been a HAI client since 1989. They have a longstanding history of working together to meet and support AEM member company needs, all while maintaining a strict data firewall between the two organizations.
For more information on HAI, visit www.haiint.com.
